My MBA class assignment on CSR(Corporate Social Responsibilities) of Nestle push me to thinking about the real cause of the corporate social responsibilities.Do really the corporate care about the social value or it is just a PR activities or marketing tool.it was funny that if you don't do anything people will think you are doing nothing.but if you do something,still some people will say ...this is not enough.so there will be always some people to criticize you and your action.but who will define what is called enough. As ethic and moral is a vague word which can be interpret and use in different way.i think it is about your communication strategy.it is more about art of persuading.even if you are doing good for society,still you need to communicate to the people with right strategy.Timing is also play an important role with people and place. now-a-days in influence of social media, place could anything i.e.it could be virtual or physical.
